Been dreaming of a one of a kind + custom wedding dress that you just can’t get out of your head? If you are a creative at heart and are already conjuring up different design combinations + got your hands raised, then we WELCOME you with open arms!

We believe that your wedding dress should be memorable, unique and unforgettable. We want to be on this thrilling journey with you as you discover YOUR perfect dress whether it is in person (which means you are able to visit our Chicago boutique in-person to explore further) or through the web (don’t worry, we are more than happy to FaceTime + email + whichever you prefer)!


Each bride to be is offered the highest level of customer service, including no limitations to fabric, color, and embellishment choices, fine fabrics and top quality craftsmanship.


To get started,

  1. Send us a message with your favorite dress inspiration/photos + wedding date & preferred budget. Or fill out our custom dress questionnaire HERE 
  2.  Order your very own personalized custom dress sketch - (49 USD)
  3. Request a curated FAL SAMPLE PACK - filled with fabric swatches + materials - (35 USD) If you are ever in town or live locally (hi neighbor!), feel free to visit our Chicago boutique for a one on one consultation session.


Click HERE to book an appointment with us! Have further questions that we didn’t answer above? Head to our ”Custom Dress” page for more in-depth details on designing a custom wedding dress with us + to see our past FAL brides rocking it!

Custom Dress Design

  • Where can I try on Flora & Lane Gowns?

    All of our gowns are exclusively stocked at our boutique located in Chicago open by appointment only. We’d love to host you + your group for an intimate + personal shopping experience! Click HERE to book an appointment!


    You can also try on your favorites from our collection in the comfort of your own home. Click HERE to reserve your at home try on.


    Where is Flora & Lane located?

    We are located at the corner of School St & N Western Ave, facing the main street with Chipotle & Mariano's across the street from us. Our exact location is : 2358 W School St C2, Chicago , IL 60618.


    When should I order my wedding dress?

    All of our gowns are made to order which means that we do not begin creating your dress until you have placed your order with us. All creations takes us between

    5-7 months. We recommend ordering your gown about 6 months prior your wedding date. 


    Do you accept refunds or exchanges? 

    Since each gown is made to order, all of our gowns are FINAL SALE. We do not accept returns or exchanges.


    What are your hours?

    We are open by appointment only on Tuesday, Wednesday, Thursday, Friday, Saturday, and Sunday. We are closed on Mondays.


    My wedding is coming up in a few months, can I still book an appointment?

    We offer rush order options for brides that need their dress ASAP. Rush fees will apply. If you are in need of a rush order, please contact us at


    What is the price range of your gowns?

    Our gowns range from $1200 to $2500. 


    Will I need alterations?

    All bridal gowns typically need some alterations to be a perfect fit for your special day. We do not offer in-store alterations, nor are they included in the price of your dress. We offer basic custom sizing using your bust, waist, height, and hollow-to-floor measurements to help reduce your potential alteration costs. We suggest you contact a tailor to start the fitting process once you’ve picked up your dress. We can also recommend some great tailors if you want help looking.


    Would I able to add custom elements to my dress? 

    We welcome the addition of custom elements to our gowns for an additional fee. We also specialize in a full custom dress design and can help you build the dress of your dreams from scratch. Please email us at with custom element details that you want added to your gown before placing an order.


    Have additional questions? 

    Think of us as your best gal pals who just happens to be experts at anything wedding related. We are here for you, just ring us, email us , drop by our studio for anything from styling advice to pinteresting ( secret wedding inspo boards?! UM, YES PLEASE!). Did we also mention that we are pretty speedy on our replies?! After you place an order with us, you'll be taken cared of every step of the way until you are officially our FAL babe. ♡